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Validity : 12th Mar'26 to 22nd Mar'26
This 1 hour webinar is designed to help attendees understand what a custom GPT is, when it is useful, and how to build one for real business needs. The session focuses on turning your brand voice, service details, workflows, FAQs, and common tasks into a structured AI assistant that can support consistent output. Attendees will learn how to define the GPT's role, create better instructions, decide what information it should know, and shape its responses so they align with the business rather than sounding generic.
The webinar will also cover practical use cases such as content support, client communication, onboarding help, internal training, and idea development. Rather than making the process feel overly technical, the session breaks it into clear business logic. The goal is for participants to leave understanding how to design a GPT that is useful, organized, and worth using repeatedly. By the end, attendees should have a clear starting structure for building a custom GPT that saves time and delivers more consistent support across their work.
This webinar is designed for business owners, consultants, educators, service providers, and team leaders who want AI that sounds more like their business and supports their actual workflow. If you are tired of re explaining your services, tone, offers, and process every time you open a new chat, this session will show you how a custom GPT can solve that problem. Attendees will learn how to structure instructions, define tone, organize knowledge, and build a GPT that supports writing, planning, customer communication, and internal efficiency. The session is especially valuable for people who want a more branded, reusable AI assistant instead of starting from scratch each time. Participants will leave with a clear framework for planning and building a custom GPT that fits their business.
Erica Chisolm is the Founder and AI Principal Consultant of Essential Business Connections, where she helps businesses and nonprofits turn innovation into action. With over 20 years of experience in human resources, workforce development, training, and organizational strategy, Erica specializes in making complex topics such as AI, automation, and digital transformation feel clear, practical, and achievable.
Known for her calm, engaging, and down-to-earth style, Erica helps leaders and teams move through change with greater confidence. Whether she is facilitating strategic conversations, leading training sessions, or advising on technology integration, she brings a people centered approach that keeps innovation grounded in purpose and real-world results.
Through Essential Business Connections, Erica partners with organizations that want to modernize thoughtfully and grow sustainably. Her firm is committed to helping clients adopt new tools and technologies while keeping people, performance, and long-term impact at the center. By listening carefully, designing intentionally, and focusing on practical solutions, Erica helps organizations build stronger teams, smarter systems, and greater readiness for the future.